Design Competition: Brand that Synthetic Biology Vanilla!
As early as next year, a new ingredient straight out of a petri dish could enter our favorite foods – from ice cream to apple pie. It’s a ‘vanilla-like’ flavor produced via a new extreme genetic engineering technology called ‘synthetic biology.’ No government anywhere in the world has taken steps to assess or regulate this technology, yet its imminent arrival on the commercial market may threaten the livelihoods of hundreds of thousands of tropical vanilla farmers and their families in countries such as Madagascar and Mexico.
This new vanilla flavor exists nowhere in nature, but the companies behind it are confident it deserves a 'natural flavor' label. ETC Group and Friends of the Earth believe that would be misleading and that consumers need to know the real story behind this novel, genetically engineered ingredient.